Brand builder, campaign creator, eureka moment maker.
As a creative and strategist, I am passionate about uncovering new angles and ideas to make brands look good and perform effectively. It's about setting businesses up for success with bespoke brand strategies and inspiring brand identities, and bringing it all to life through compelling campaigns. Here’s quick look at some of my work.
South Bank, Brisbane
As Brisbane awoke from Covid lockdowns, South Bank Parklands, with its immaculate wide open spaces and alfresco restaurants, was well positioned as a place for us all to reconnect. With travel restrictions still in place, this campaign was a gentle reminder to locals that a sense of escapism could be found just moments away and that good times were ahead.
Creative Director: Lloyd Seymour
Scope: Videography / Photography / Outdoor & Display Advertising / Strategy
City of Logan Rebrand
As the Creative Director for Brisbane Creative Agency, Map Creative, I have been working with the City of Logan for a number of years. Having completed their rebrand, we launched a two phase campaign to position the city as a place 'Where Culture Runs Deep.' Phase one encouraged locals to stand proud as a culturally rich region whilst phase two presented Logan's often overlooked assets, from mountain biking meccas to innovation hubs.
Creative Director: Lloyd Seymour
Scope: Rebrand / Videography / Photography / Outdoor & Display Advertising / Strategy.
Travel Money Rebrand
This marketing campaign for Flight Centre's foreign exchange brand began with a subtle facelift of their existing identity. After a nip and tuck, along with some language refinement, a USP of 'no hidden fees' was established. Hidden extras were personified by a photobombing buffoon as an unwanted addition to the holiday experience. The campaign was brought to life through a series of comedic TV commercials filmed in Brisbane which successfully positioned Travel Money Oz as a better alternative to the big banks.
Creative Director: Lloyd Seymour
Scope: Videography / Photography / Outdoor / Display / Brand.
Against The Grain
Against The Grain was born out of a passion for exploring alternatives, forging new paths and shaking things up, because following the crowd was never an option. From cover art to music videos, social media campaigns and audio production, I have overseen the creative direction of Against The Grain Records for two decades. With artists including Krafty Kuts, Freestylers, and Plump DJs, Against The Grain continues to release new music and remains one of dance music's most respected brands.
Creative Director: Lloyd Seymour
Scope: Videography / Photography / Website / Brand.
World Travel Expo
Brisbane's Flight Centre Travel Group operates World Travel Expo, Australia's largest travel exhibition. This huge campaign required a flexible brand that could be adapted and tailored to 10+ locations with press campaigns, social media advertising, TV and radio commercials to drive those hungry for a holiday to their local event.
Creative Director: Lloyd Seymour
Scope: Rebrand / TVC / Radio.
Regional Flavours
Those who have attended Regional Flavours will testify that it is Australia's sharpest-looking food festival. For six years, I designed and developed the event creative, changing it annually to keep the look and feel as fresh as the produce it represented. Much of the magic happened on the ground, with food truck-styled market stalls and epic event spaces which set the standard for food events.
Creative Director: Lloyd Seymour
Scope: Brand Development.
