Brisbane Creative Agency Experience.
3 steps to making your brand look good and perform effectively .
01. Creating a Brand Strategy.
The road to writing a successful brand strategy begins with asking lots of questions and listening closely to better understand the challenges and opportunities. This approach is designed to gain a deeper understanding of the brand, with the end goal of articulating a suite of powerful ideas, insights and statements that resonate with your target audience. The outcome manifests as a comprehensive brand strategy document, typically spanning around 50 pages, which serves as a guiding compass to inform, align, and unify your team to grow a truly brilliant brand.
A brand is a living entity, it is enriched or undermined cumulatively over time, it is the product of a thousand small gestures.
02. Creating a Brand Identity.
A brand identity is much more than just a logo design. It is the visual language and framework that actively supports your marketing activities, ensuring the look and feel of your brand remains consistent. It is a dynamic entity that shapes customer perceptions and is the product of a thousand small gestures. The process involves in-depth design thinking and solid reasoning for the development of the logo, supporting graphics, colours, fonts, imagery, and tone of voice. The outcome is a set of guidelines, templates, files, and folders that create the marketing tools to succeed. When combined with the brand strategy, these assets form a powerful brand book that ensures your brand is highly effective.
People don’t want sales talk. They want to be taken on a journey.
03. Creating a Brand Campaign.
With your brand strategy and identity complete, the next step is bring your brand to life, remembering that people don't want sales talk; they want to be taken on a journey. We are in the experience generation, so think of your process as creating experiences rather than advertisements. Brands that create excellent experiences are rewarded over those who do not. Whether it's jaw-dropping photography that excites, engaging stories told through video, amazing articles, or even the gamification of display ads, the key is to uncover authentic ideas that build loyalty and engagement.
10 signs your brand needs work.
There is brand confusion within your marketing team, resulting in inconsistent brand messaging.
The creative output of your marketing collateral is inconsistent, and standards are not being met.
Your employees are unable to clearly articulate with precision what your brand stands for and what makes it unique.
You lack a suite of marketing tools, such as logos in every format, design templates, and an image library.
You face challenges educating and onboarding new staff and partners about what your brand stands for.
You have difficulties retaining staff and attracting talent.
Your organization has so many strategies that you are experiencing analysis paralysis.
Your brand is looking tired and needs a refresh.
Your sales are not converting.
Your marketing is ineffective.